Acorns uses a proprietary micro investing platform to make saving and investing simple and accessible. The company directly addresses the fact that more than 40% of Americans have less than $400 in savings, which substantially limits their ability to cope with adverse life events such as medical emergencies or employment shocks. The mission-driven savings product is a clever tool that meaningfully impacts the savings crisis by using an innovative “gamified” model to train positive behaviour and provide financial education.